BUSINESS ANALYSIS.

(Step 1: Business Concept)
What benefits do the customers get from buying your product or service?

As customers have to spend money on your service or product it is important to analyse which motives they have for doing so. If you do not know these benefits it becomes difficult for you to develop and sell the service or product to the customer.

Customer benefits are not just facts
Usually it is hard for an entrepreneur to envision what kind of customer demand is satisfied by purchasing his/her service or product. 
The entrepreneur would rather let the customer know about the product’s properties. This means facts on the product/informative labelling like how long and wide, the weight or how many MHz the computer delivers.

This is customer benefit
However, a customer only focuses on the benefits and output to be gained from a given service or product.

Benefits group into several categories – they could be

Saving time
Saving money
Saving trouble
Saving transportation
Increased sales
A more distinguished appearance
Being acknowledged and recognised
Moving into nice surroundings
Getting your competitors where you want them
What benefits and outputs will your product give the customer?