BUSINESS ANALYSIS.

(Step 1: Business Concept)
Make a Sales Presentation so you are able to explain to your customers exactly what you sell.

If you are asked: “So, what are you doing?” it is often quite hard to come up with a swift and clear answer for what your company actually sells. Many have a tendency of maundering, deepening or understating leaving the questioner with a diffuse impression of what has been said.

You got 15 seconds to present yourself 
Try to prepare the perfect sales talk brief enough to be told to a stranger in an elevator going up five floors. He or she might be a potential customer.

A restaurant owner and an IT expert could work out the below elevator pitches: 

The restaurant owner
I own the city’s most entertaining Sports CafĂ© with a capacity of 150 people. It is fully equipped with state-of-the-art technology providing full insight into all aspects of the world of sports from separate monitors at each of the 40 tables. 
We have specially trained staff to serve our menus and drinks at fair prices. Here is my business card, it is a one-meal-free voucher for you and a friend.


The IT expert
We provide a service for companies enabling their existing financial management software to handle electronic invoicing, stock control and payments transfer. This is a requirement large companies will shortly ask their suppliers to meet. 
Furthermore, e-commerce is cutting administrative costs. Those joining now will be ready to face the future.
The Sales Presentation is also called an Elevator Pitch


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